10 Features Buyers Expect on the Best B2B Marketplace in India
Did you know that more than 70% of B2B buyers now prefer digital-first engagement when connecting with suppliers, according to McKinsey? This shift has made online platforms like Pepagora a B2B marketplace in India the primary space for trade. For buyers, the experience on these platforms matters as much as the quality of the products they source. When buyers enter a marketplace, they expect more than a product listing they want trust, transparency, speed, and convenience. If these elements are missing, they will quickly move to competitors offering better experiences. This article explores the 10 essential features buyers expect on the best B2B marketplace in India and why suppliers must adapt to stay relevant. 1. Verified Supplier Profiles Buyers want reassurance that they are dealing with authentic businesses. Incomplete or vague profiles raise red flags. A strong profile includes: Verified company documents and licenses Years in business and export hist...