Struggling to Find Buyers? Here’s How B2B Portals Can Help

Did you realize that over 70% of B2B customers prefer digital media to physical ones for decision-making and product discovery ( McKinsey, 2023 )? This trend is not fleeting but a testament to the mindset and behavior of business buyers today. For years, most Indian businesses depended on trade shows, catalog distributors, and word-of-mouth relationships for identifying suppliers. Although these techniques used to work, they are now seen as slow, expensive, and less effective.  Today's buyers seek reliable information, validated suppliers, and the capacity to compare a number of possibilities before purchasing. This is where a B2B marketplace in India  such as Pepagora plays a crucial part. By offering authentic supplier profiles, clear product information, and comparison features, online marketplaces make the buyer's decision-making easier. Here we look at why buyers are turning to online discovery and comparison, the key advantages for companies, and how exporters and su...