Top 5 Things Buyers Want Beyond Listings
Did you know that today’s B2B buyers expect far more than just product listings when exploring online platforms? According to McKinsey , over 70% of B2B buyers prefer digital-first engagement with suppliers before making a purchase decision. This means that simply uploading products to a portal is no longer sufficient. For Indian exporters, the stakes are high. India’s export ambitions are projected to reach USD 900 billion by 2025 ( Economic Times, 2023 ). Small and medium enterprises (SMEs) that rely solely on traditional trade networks or free portals in India risk losing opportunities to more digitally-savvy competitors. Buyers now expect transparency, credibility, and actionable insights before committing to an order. Whether you are in agriculture, textiles, industrial goods, or consumer products, understanding what buyers want beyond a catalog is critical. In this article, we will explore the top five things buyers look for beyond listings , explain why these factors mat...